September 15, 2021 – An increasing number of broadcasters and channel operators worldwide are adopting SES’s Cloud Playout service to better manage their linear TV channels and content assets flexibly and cost-effectively, announced SES today. This recent shift to cloud-based services means that SES now has more than 60 TV channels from Africa, Europe and Asia-Pacific that started utilising SES Cloud playout services since Q1 2021. Leveraging the elastic scale and economics of the cloud, SES’s Cloud Playout enables TV broadcasters and channel operators the ability to reliably prepare TV content for broadcast in a matter of minutes regardless of where they are since there is no need for on-premise hardware. Designed natively in the cloud, SES’s Cloud Playout provides unparalleled flexibility and scalability while leveraging virtualized hardware with modular design of playout functions such as archiving, playlist, playback, encoding or graphics – all to ensure resiliency and cost-savings for the media customers. One market with recent Cloud Playout momentum is Ethiopia. An increasing number of broadcasters on Ethiosat, Ethiopia’s first-ever dedicated free-to-air (FTA) TV platform, have moved to SES’s Cloud Playout service to better manage their linear TV channels and content assets flexibly and cost-effectively.