August 24, 2023 – MEASAT officially activated the Program Transformasi Usahawan (PTU) segment of the KampungDigital365.com initiative today, in partnership with Parcel365 Sdn Bhd and M2B Services Sdn Bhd (collectively “Parcel365”). The activation was marked by a launch event that included the introduction of the PTU platform, which enables corporations and individuals to support the sales of local products, as well as training and creation of employment for villagers. The PTU will first focus on empowering women entrepreneurs to uplift themselves and their communities via the digital economy, while subsequent phases will target youths and farmers, among others. Participants in the PTU will be provided startup capital, tools and access to CONNECTme NOW high-speed broadband to get their business activities off the ground while being trained in eCommerce and marketing skills to sustain their businesses successfully. In the first phase, the training is targeted at five Kampung Orang Asli (KOA) sites in Pahang, namely KOA Titom, KOA SOP, KOA Simoi Lama, KOA Sekam Batu 17 and KOA Kedut. The inaugural phase targets to train 125 entrepreneurs, which in turn
supports 2,500 villagers from the Orang Asli community, at a projected investment of RM500,000 for all expenses across five months.