2 October 2024 – Thaicom announces an industry-transforming partnership with INVIDI Technologies, the global leader in targeted, addressable advertising and innovation and PSI, Thailand’s largest satellite network and set-top box provider, to launch addressable advertising, an innovative technology that enable advertisers to deliver personalized ads to specific individuals or households in Thailand. Having developed the first widely deployed addressable advertising system in the world, INVIDI has made the commitment to support Thai broadcasters in boosting ad revenue and fund new premium content. Read more